Food waste is a serious issue with unfortunate environmental and economic consequences. In the EU28 20% of the fresh F&V – equivalent to 2.3 Mt – are wasted due to spoilage. This means a yearly economic loss of 6,400 M€, the emission in vain of 4.4 Mt of CO2 and the consumption of 6.7 Mt of natural resources .
How does it work?
NewFresh is a new solution of multi-active cardboard packaging that, thanks to the application of an advanced multi-active coating on the internal surface of the cardboard, delays the process of deterioration of F & V and increases its useful life up to more than 40% ( validated results in different fresh F & V). The container releases the antimicrobial active agents only when the product is loaded in the container and not before.





THE MULTI-ACTIVE COATING
Contains natural nanoencapsulated and non-encapsulated substances that make the NewFresh multi-active container have a triple effect:
Antimicrobial:
EOs report antimicrobial activity, so they decrease the presence of microorganism responsible of the spoilage process (moulds and bacteria) and of pathogenic microorganism like Listeria monocytogenes.
Antioxidant:
EOs are also acknowledge by their antioxidant properties, so they avoid the F&V browning or unwanted changes of colour.
Ethylene scavenger:
the α-CD have the capacity to absorb the ethylene emitted by the F&V, so they delay the ripening process.