NewFresh at a glance

The issue

20% of fresh fruits and vegetables (F & V) are lost every year in the EU28 due to deterioration (caused by the activity of microorganisms – bacteria, fungi – and the release of ethylene gas in F & V’s).

Yearly impact in the EU28

2,3 Mt lost
6,400 M€ wasted

Our solution

NewFresh is a multi-active carton packaging solution that extends up to 40% the shelf life of fresh fruits and vegetables (proven efficacy in many fresh products such as tomato, pepper, lemon, broccoli, stone fruits, etc. ).

1

Natural active substances

Ethylene scavenger function
2

Essential oils (EOs)

Antimicrobial and antioxidant
3

Nanoencapsulated in natural substances

Prevent Eos premature loss by evaporation (key achievement)
4

Water-based polymeric emulsion

Waterproofing properties. Applied in the regular manufacturing of cardboard packaging

Current solutions in the market





		

	


 
Anfigungal coating on the F&V surface or UV radiation
 
 
Consumer’s distrust. UV is not authorized in all Member States.
 
 
Modified atmosphere
 
 
Only for high-added value products that can be cut (ready-to-eat salads)
 
 
Ethylene scavenger sachets / films
 
 
No antimicrobial activity
 

		
 
		

	
 

	

		

		

			
		
 
	

	
 

	

		

		

			
	

		

			
NewFresh Unique Selling Points


		

	


 

    

  • Antimicrobial, antioxidant and ethylene scavenger functions
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  • Corrugated/micro-corrugated cardboard solution: the materials preferred by more than 70% of the F&V companies
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  • Highly versatile: packaging of different size and shapes adapted to any F&V company needs
    •