NewFresh at a glance

The issue

20% of fresh fruits and vegetables (F & V) are lost every year in the EU28 due to deterioration (caused by the activity of microorganisms – bacteria, fungi – and the release of ethylene gas in F & V’s).

Yearly impact in the EU28

2,3 Mt lost
6,400 M€ wasted

Our solution

NewFresh is a multi-active carton packaging solution that extends up to 40% the shelf life of fresh fruits and vegetables (proven efficacy in many fresh products such as tomato, pepper, lemon, broccoli, stone fruits, etc. ).

1

Natural active substances

Ethylene scavenger function
2

Essential oils (EOs)

Antimicrobial and antioxidant
3

Nanoencapsulated in natural substances

Prevent Eos premature loss by evaporation (key achievement)
4

Water-based polymeric emulsion

Waterproofing properties. Applied in the regular manufacturing of cardboard packaging

Current solutions in the market


Anfigungal coating on the F&V surface or UV radiation
Consumer’s distrust. UV is not authorized in all Member States.
Modified atmosphere
Only for high-added value products that can be cut (ready-to-eat salads)
Ethylene scavenger sachets / films
No antimicrobial activity

NewFresh Unique Selling Points

  • Antimicrobial, antioxidant and ethylene scavenger functions
  • Corrugated/micro-corrugated cardboard solution: the materials preferred by more than 70% of the F&V companies
  • Highly versatile: packaging of different size and shapes adapted to any F&V company needs