How does it work?

Food waste is a serious issue with unfortunate environmental and economic consequences. In the EU28 20% of the fresh F&V – equivalent to 2.3 Mt – are wasted due to spoilage. This means a yearly economic loss of 6,400 M€, the emission in vain of 4.4 Mt of CO2 and the consumption of 6.7 Mt of natural resources .

NewFresh is a new solution of multi-active cardboard packaging that, thanks to the application of an advanced multi-active coating on the internal surface of the cardboard, delays the process of deterioration of F & V and increases its useful life up to more than 40% ( validated results in different fresh F & V). The container releases the antimicrobial active agents only when the product is loaded in the container and not before.

THE MULTI-ACTIVE COATING

Contains natural nanoencapsulated and non-encapsulated substances that make the NewFresh multi-active container have a triple effect:

Antimicrobial:

EOs report antimicrobial activity, so they decrease the presence of microorganism responsible of the spoilage process (moulds and bacteria) and of pathogenic microorganism like Listeria monocytogenes.

Antioxidant:

EOs are also acknowledge by their antioxidant properties, so they avoid the F&V browning or unwanted changes of colour.

Ethylene scavenger:

the α-CD have the capacity to absorb the ethylene emitted by the F&V, so they delay the ripening process.